Home

RESERVED
FOR ALL

'Reserved for All' is our promise to bring all people together. Russell’s Reserve is crafted by a family, named after a family, and now, is inviting everyone to become a part of the bourbon family - because we know bourbon culture could benefit from some much-needed diversity.

It’s a statement that we won’t tolerate exclusivity and aim to leave the world a better place than when we arrived. So sit back, take a sip, and welcome to the family.

Slider

Our Products

Russell's Reserve 10 Year Bottle with orange emblem graphic at left

OUR CRAFT

Master Distillers Jimmy and Eddie Russell have brought more than 100 years of combined industry experience to Russell’s Reserve. Their shared passion for the art of whiskey-making is what drove them to make a bourbon for everyone. Eddie, along with his team, has a hand in each part of the process, from personally selecting the barrels to collaborating with bartenders to get their input. And that’s the kind of dedication you can taste in every sip.

Eddie and Jimmy Russell

OUR HERITAGE

Every family has traditions. For the Russells, whiskey is in their roots. This enduring craftsmanship and commitment to quality bourbon has been passed down for generations, most recently from Jimmy Russell to his son, Eddie. Now, Eddie is a Master Distiller, carving his own place in the family legacy with Russell’s Reserve, a Kentucky straight small-batch bourbon that’s both a tribute to his father and a twist on tradition. It’s a true taste of home.

MORE FROM THE WILD TURKEY DISTILLERY