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Russell's Reserve 10 Year Bottle with orange emblem graphic at left


Master Distillers Jimmy and Eddie Russell have brought more than 100 years of combined industry experience to Russell’s Reserve. Their shared passion for the art of whiskey-making is what drove them to make a bourbon for everyone. Eddie, along with his team, has a hand in each part of the process, from personally selecting the barrels to collaborating with bartenders to get their input. And that’s the kind of dedication you can taste in every sip.

Eddie and Jimmy Russell


Every family has traditions. For the Russells, whiskey is in their roots. This enduring craftsmanship and commitment to quality bourbon has been passed down for generations, most recently from Jimmy Russell to his son, Eddie. Now, Eddie is a Master Distiller, carving his own place in the family legacy with Russell’s Reserve, a Kentucky straight small-batch bourbon that’s both a tribute to his father and a twist on tradition. It’s a true taste of home.